Dónde está la creación de valor, John Hagel III

“La creación y retención del valor se está desplazando de proporcionar objetos físicos a habilitar el acceso a información y experiencias.”
John Hagel III et al

Co-chairman, Deloitte Center for the Edge, autor de Net Gain, Net Worth, Out of the Box, entre otros libros.

Cita original: “As products become less objects of value in their own right and more the means for accessing information and experiences, creating and capturing value has moved from delivering physical objects to enabling that access. (…) Two emerging business models, “product to platform” and “ownership to access,” seem particularly promising in terms of driving leveraged growth strategies.”